Paid Search Advertising
Google Ads and more.
Google Ads is the biggest online advertising platform on the planet for a good reason: It works.
This is where small businesses can make the biggest impact with their marketing budget — if it’s done right.
If it’s not done right … well, you’re just handing Google wads of cash for no good reason.
Same goes for the other search engine giants, including Bing and Yahoo. So how do you do it right? You take a persistent and dedicated approach to monitoring changes on the platform and adjusting your ads to get the best results for your ad spend. PPC advertising is a full-time job. It’s no wonder you’re struggling to manage it alongside all yourother marketing activities!
Stop fighting with your Google Ads and start using their platform to grow your business.
Hire the experts at Hop Skip Media to manage your paid search campaigns.
Our Data-Driven Approach to Record-Breaking Ad Campaigns
Ongoing keyword research
Targeting the right keywords is the right first step — but we don’t rest on this success. We continually expand and optimize your PPC account with new high-performing keywords and build out your list of negative keywords to make sure your ads are laser-focused on the right customers.
Not an ad copywriter? That’s okay. We write your ads for you, then test, test and test again to increase your ad click-through rate along with your conversion rate.
Actively managed PPC campaigns
Processing daily ad reports, optimizing bids, monitoring A/B testing, cleaning up keyword lists — these are just a few of the tasks we take care of for you every day that increase the performance of your campaigns.
Measure constantly, optimize forever
A PPC expert’s job is never done. We make sure your conversion tracking is set up properly from the beginning so we can watch your metrics and adjust your ad campaign as often as necessary to maximize your ROAS (return on ad spend).
Our Edmonton automotive repair client increased conversions by 176.92% and decreased CPA by 92.37% within the first 14 days of working with us.
What Our Clients Are Saying
"All in all, we more than tripled our overall campaign conversions (without additional spend) in the first year of working together, and now we track those conversions across the entire customer journey through a technology stack that is being used across our divisions. It’s incredible having such a strong sense of buyer preferences and behavior, and we will continue to work with Ameet Khabra and her team as she helps us get to bigger successes our digital marketing."
Marketing Manager, Daytona Homes
"She's a Google AdWords and Facebook Ads aficionado with a data driven focus that has been tremendously useful to our digital ads strategy.
Additionally, she has a keen awareness of emerging web marketing trends and the ever-changing new media landscape that has served us tremendously. Ameet's willingness to go above and beyond and adapt seamlessly to change makes her a wonderful addition to any team."
Marketing Manager, Instamek